BUDDHADHAMMA INTEGRATION FOR PERSONNEL PERFORMANCE DEVELOPMENT OF SRI-AYUTTHAYA RAJABHAT UNIVERSITY GROUP

Abstract

Objectives of this research paper were: 1. To study performance 2. To study factors affecting performance 3. To propose guidelines for integrating Buddha-dharma principles to improve operational efficiency, conducted by the mixed methods. The quantitative research used a questionnaire with a total confidence value of 0.806 to collect data from 299 samples, derived from populations of 1,185 personnel of Sri Ayudhya Rajabhat University using Taro Yamane's formula. Data were analyzed by frequency, percentage, mean, standard deviation, and multiple regression. The qualitative research collected data using in-depth interviewing 18 key informants and 9 participants in focus group discussion. Data were analyzed by content descriptive interpretation.

The results of the research showed that 1. The overall performance of personnel was at a high level (  = 4.38) Each aspect was found that it was at a high level in all aspects. 2. Factors that affected performance were; 1) Performance factors could jointly predict the performance of personnel of Sri Ayudhya Rajabhat University Group by 60.00 percent. 2) Itthibat 4 principle affected operational efficiency by 61.10 percent. 3. Guidelines for integrating the principles of Buddha-dharma to improve operational efficiency was found that the Itthibat 4 principle was integrated to achieve efficiency. 1) Satisfaction with the work performed to achieve the goal, 2) Perseverance, work effort, determination to work to achieve the planned goal, 3) Chitta, attentiveness in the work, concentration on the work, being able to analyze the work before taking action to achieve the result, 4) Vimansa, always reflecting on the work.