THE ROLE AND POLITICAL COMMUNICATION OF SUDARAT KEYURAPHAN : STUDY DURING THE YEAR OF 1992-2022

Abstract

The objective of this research was to study the political rolesthat affects political communication duringthe year 1992-2022 and to study the role and process of political communication of Sudarat Keyuraphan during the year 1992-2022. Key informants used in this research include 1. a group of 5 politicians 2. a group of 2 academics person 3. a group of 3 mass media 4. a working group of 10 people and 5. a group of 6 people.The researcher selected samples using judgmental sampling and snowball sampling. Data analysis methods was to combine interpretative semantic analysis with content analysis.

The results revealed that Sudarat Keyuraphan, a former Pheu Thai Party member, former minister and now chairman of the Thai Sang Thai Party and founding chairman of the Thai Sang Thai Party, has been active in the Thai political arena since 1992 until now. Bleak, soft. Well-educated, decisive in work, grew up in a family of politicians. She has a wealth of political experience until he became the deputy leader of the party and became a minister in charge of important ministries, including the Ministry of Health. The Ministry of Agriculture and Cooperatives, especially Pheu Thai Party's chief election strategist, won an overwhelming election in 2005 and has been a clear communicator and insisted on no authoritarian succession for nearly 30 years, in line with the results of a Super Poll, which found that 98 percent of people remember Sudarat Keyuraphan from the Universal Coverage scheme, also known as the gold card or 30-baht scheme, is the largest of the policy to cure all diseases and solve the problems of grassroots.