THE APPLICATION OF BUDDHADAMMA PRINCIPLES TO STRENGTHEN THE BANKING BUSTNESS TEAM IN THE AYUTTHAYA AREA

Abstract

Objectives of this research paper were: 1. To study the level of team opinions, 2. To compare the opinions of employees, and 3. To present problems, obstacles, and suggestions regarding the application of Buddhist principles to strengthen the teams of the banking business in Ayutthaya.  The research methodology was the mixed methods. The qualitative involved interviews with 8 key informants and analyzed the content descriptively. The quantitative research collected data from 144 employees of the Thai Military Bank Thanachart Public Company Limited in Ayutthaya, analyzing it with a social science software package using frequency, percentage, mean, standard deviation, t-test, and ANOVA.

The results of the research were as follows: 1. Employees generally have a favorable opinion of applying Buddhist principles to enhance teamwork in the banking sector in Ayutthaya. 2. Hypothesis testing showed that employees of different genders and educational backgrounds have differing opinions on effective teamwork. Thus, the research hypothesis was confirmed. However, employees of different positions and lengths of service had similar overall opinions, leading to the rejection of that particular research hypothesis. 3. The problems and obstacles in using Buddhist principles in the banking business to enhance trust and cooperation were valuable but encountered issues due to cultural diversity and differing beliefs, interpretation of teachings, and challenges in integrating with organizational culture. Training and development that require significant resources and time make adaptation difficult. Therefore, it was necessary to develop suitable strategies to mitigate these problems. Understanding the disclosure according to Buddhist principles, consultation, building cooperation, and monitoring team development required understanding, communication, and flexibility from all parties to be successful.