MANAGERIAL MODEL FOR COMMUNITY MORALITY MARKETS IN PHICHIT PROVINCE

Abstract

Objectives of this research were: 1. To study the general conditions and obstacles in managing the morality community market of monasteries in Phichit Province. 2. To study the process of managing the morality community market of monasteries in Phichit Province. 3. To present the management model of the morality community market of monasteries. In Phichit Province It was qualitative research. Data were collected through interviewsing 26 key informants and 9 experts related to administration. The research tools used were in-depth interviews script and focus group discussions Descriptive data analysis was performed according to qualitative research methods.

The results of the research were found that: 1. The management of the morality community market of monasteries in Phichit Province had four strengths: promoting the local economy; Farmer support Promoting learning and career development and promoting local arts and culture at the same time. There are 4 Weak points: management that did not have a clear pattern; Inefficient problem solving, lack of promotion and development and lack of training to provide knowledge. Opportunities: in 4 areas included further development of community products. Promoting the community economy tourism promotion and the use of technological media in management. Threats; with 4 obstacles, namely: lack of action plans; Lack of support, lack of training, and lack of cooperation. 2. The market management process consisting of systematic planning, operation, inspection, and improvement. Emphasis was placed on analyzing the situation and needs of the community. Setting up a working group and cooperation with government and private agencies Including area preparation to cultivate morality and ethics, public relations and organizing activities 3. Management format according to the principles of the Dutiyapapanika Sutta, namely Chakkhuma, Vithuro and Nissayasampanno. Focussing on creating a vision strategic planning Promoting skills and knowledge effective communication and creating cooperation in the community, emphasis on honesty, integrity, volunteerism, and unity.