POLITICAL COMMUNICATION OF POLITICIANS THAT AFFECTS PEOPLE’S EXERCISE OF VOTING RIGHTS IN GERNERAL ELECTIONS IN MUANG DISTRICT, CHONBURI PROVINCE

Abstract

Objectives of this research paper were: 1. To study the people’s voting right exercise in general election. 2. To study the factors affecting the people’s voting right exercise in general election. 3. To study the political communication that affected the people’s voting right exercise in general election by applying the principles of Buddhism. The sample group was 400 people. The instrument used was questionnaires. The statistics used were frequency, percentage, mean, standard deviation, and the Correlation coefficient analysis. The qualitative research was conducted by in-depth interviewing 9 key informants, namely, 2 academics, 1 administrator, 3 politicians, and 3 community leaders. The research instrument was structured in-depth-interview script, and the data were analyzed by content descriptive interpretation.

The results showed that : 1. The level of people’s voting right exercise in general election at Mueang District, Chonburi Province was, by overall, at a moderate level. 2. Factors affecting people’s voting right exercise in general election were the sender, the receiver, and the Sangahavattu-dhamma principles which were Dana, giving and Piyavaca, loving speech. 3. Political communication of politicians affected people’s voting right exercise in general election by applying Sangahavattu-dhamma consisted of 1. Dana, Giving was the provision of knowledge so that the receiver of the message could benefit. 2. Piyavaca; Loving speech was the use of beneficial speech. 3. Atthachariya; was the sincerity and helpfulness. 4. Samanattha is the consistent conduct.