BUDDHADHAMMA INTEGRATION FOR DEVELOPING MICE INDUSTY OF MEETING AND EXHIBITION ENTREPRENEUR IN BANGKOK

Abstract

Objectives of this research article were: 1. To study the development of MICE Industry of Meeting and Exhibition Entrepreneur in Bangkok Metropolis, 2. To study the factors affecting the development of MICE Industry of Meeting and Exhibition Entrepreneur in Bangkok Metropolis and 3. To present the integration of Buddhist principles to promote the development of MICE Industry of Meeting and Exhibition Entrepreneur in Bangkok Metropolis The sample group consists of 298 MICE industry entrepreneurs selected through a multi-stage sampling method. The instrument used for data collection was a questionnaire. Data were analyzed using statistical measures such as frequency, percentage, mean, standard deviation, and stepwise multiple regression analysis. The qualitative research, data were collected by in-depth interviewing 18 key informants and analyzed by content descriptive interpretation.

The results of the research were as follows: 1. The overall development of the MICE industry by meeting and exhibition entrepreneurs in Bangkok Metropolis was at the highest level. 2. Factors affecting the development of the MICE industry by meeting and exhibition entrepreneurs in Bangkok Metropolis were found to be: 1. Supply chain management principles collectively predicted the development of the MICE industry by conference and exhibition entrepreneurs in Bangkok by 11.1 percent, and
2. Buddhist principles collectively predicted the development of the MICE industry by conference and exhibition entrepreneurs in Bangkok by 4.9 percent. 3. The presentation of integrating Buddhist principles to promote the development of the MICE industry by meeting and exhibition entrepreneurs in Bangkok Metropolis was found that applying the principles of Papanikadhamma, which included: 1. Cakkhuma: having a clear and sustainable vision, with long-term strategic planning, 2. Vituro: good management, with systematic planning and management, and 3. Nissayasampanno: having good human relations, fostering good relationships with partners.