POLITICAL NEWS EXPOSURE BEHAVIOR IN A DEMOCRATIC REGIME ACCORDING TO THE PRINCIPLES OF SARANIYADHAMMA

Abstract

Wireless network communication is widely popular today. The Internet plays a significant role in enhancing the quality of education, society, culture, and the economy. Information recipients have multiple options to access information through various channels independently. Therefore, individuals exhibit varying behaviors and preferences in accessing information, including political news. The reception of political news by individuals may influence their participation in politics. The degree and effectiveness of public political participation depend largely on their political knowledge and understanding.

The behavior of receiving political news in a democratic system based on Saraniyadhamma principles is directly related to promoting understanding, cooperation, and fostering relationships within society. This study aims to analyze the behavior of receiving political news by emphasizing the importance of six Saraniyadhamma principles: Metta-Kayakamma (acts of loving-kindness), Metta-Vacikamma (speech of loving-kindness), Metta-Manokamma (thoughts of loving-kindness), Sadharana-Bhoga (shared resources), Sila-Samannata (equality in conduct), and Ditthi-Samannata (harmony in views). The findings of this study can be applied to the development of democratic systems in alignment with the Thai social context by integrating these principles to enhance mutual understanding among citizens in political processes.