Identity and Narrative in Animation Films of Pixar Studio

Abstract

          This research is the study of identity and narrative structure in animation films of Pixar Studio by documentary research, analysis of 14 animation films and interview 4 animation’s specialists for finding the making of identity in animation films of Pixar Studio. The researcher found that Pixar Studio build the brand identity for making audience acknowledgement in Animation films’ identity and gain popularity in audiences who expect to see the way which Pixar produces their films. There are 5 variables which effect to building Pixar’s brand identity, namely 1. Marketing 2. The worker 3. Society and culture 4. Receiver 5. Technology. And because of these variables, Pixar find the way to produce their own films which analyze the narrative in 6 compositions, namely 1. The characters, mostly, are not human, or are not a common human, and are usually a male, in order to create novel content for the audiences and to reach all groups of audiences, 2. The plots that would emphasize on emotion aspect along the story and were planned to end happily on a practical basis, causing the audiences to have empathy while watching the films, 3. The theme of the story that reflects the lifestyle and relationship between people, which is to deliver the idea of the things the production team experienced to the audiences, 4. The realistic setting which creating the whole world, so that the audiences believe that such place truly exist and have empathy, 5. The props that are the tricks to play with the audiences, which communicate between the production team and the audiences, becoming the cultures of Pixar Studio’s work, and causing people to constantly follow up its works, and 6. The conflict that is clearly divided into two sides, reflecting the views of overcoming great obstacles so that both the characters and audiences grow up.