A Critical Appraisal of the Resale of Football Tickets and Consumer Protection: A Comparative Study of the USA, the UK and Thailand

Abstract

This paper provides a comprehensive appraisal of the consumer protection law and policy surrounding the act of reselling tickets in Thailand. Football ticket resale in Thailand will be assessed, firstly, through the lens of legal analysis of Thai consumer protection law and policy. Secondly, there will be increased appreciation and awareness of how consumer protection law in the Thai legal system applies to football ticket resale in Thailand. We attempt to develop a comprehensive understanding of modern consumer rights and responsibilities in relation to goods, services and advertisements in the act of reselling tickets. We also look at the possible ways of increasing consumer protection in Thailand’s sports businesses and industries.