The Asia-Pacific Marketing Academy (APMA) Annual Conference 2024

In recent years, with the deepening development of disciplines and the increasing complexity of real-world problems, team collaboration has become an important trend in marketing research. Whether through the collision of cross-cultural and cross-regional perspectives or the integration of interdisciplinary and cross-disciplinary approaches, it has infused fresh vitality into the development of the marketing discipline.

The 2nd Asia-Pacific Marketing Academy Annual Conference will be hosted by City University of Hong Kong from May 10-12 (Fri-Sun), 2024. The theme of this annual conference is “Marketing in Transformation: Uniting Minds, Inspiring Changes.” Through cross-cultural and interdisciplinary intellectual collisions, we hope to explore the marketing principles with distinctive characteristics of the Asia-Pacific region and their underlying universal theoretical foundations.

General Information
     Time: May 10-12, 2024 (Beijing Time)
     Venue: City University of Hong Kong, Hong Kong
     Registration: Detailed registration guidelines will be announced later.
     Conference Enquiries:
         - [email protected]
          - Contact Person: Ms Liu, City University of Hong Kong (Dongguan)
     Paper Submission/Enquiries:
          - [email protected]
          - Contact Person: Dr Zhou, Sun Yat-sen University
     Submission Deadline: March 15, 2024 (Beijing Time)

Cr: https://mp.weixin.qq.com/s/8ZJ9ey2fIjvHDAq5G8JnYg

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