Packaging Design for OTOP Products: a Case Study of CHALARE Community Enterprise, Singhanakhon, Songkhla

Abstract

This study was aimed to (1) investigate, survey, and collect the data of OTOP products and identity of Chalare Community and (2) to design packaging for OTOP products of Chalare Community Enterprise, which represent the community’s identity. The data were collected using structured interview with 30 OTOP producers selected by purposive sampling. The data were managed and analyzed into two parts. (1) The physical data were collected from the survey and photographing to describe the identity of OTOP products in Chalare Community. (2) The data from the interview were collected and concluded to be a guidance for packaging design. The result of this study indicated that (1) the identity of Chalare Community represents the agricultural community located along Songkhla Lake around Chalare Temple Hills. Most of the people in the community are Buddhist and do some farming and Palmyra Palm planting to earn their living. In addition, (2) the packaging design of the products is separated into two groups: group A packages for sugar palm products, and group B packages for fresh sugar palms with honey-mixed lemon juice and fresh sugar palms with plum juice. In terms of branding, the packages in both groups are branded with the word “Not Na Lare” which was designed in a smiling-curve shape.