Research on The Visual Design of Sichuan Dialect Emoticons

Abstract

The regional features contained in dialects cannot be compared to those of official languages, although dialects are viewed as less elegant. The younger generation perceives dialect as more "native." Moreover, Putonghua, the official language of China, has gained popularity in recent years. How to preserve and advance regional dialects has become a study-worthy issue. This study examines the visual design of fusion emoticons in the Sichuan dialect. The initial objective is to examine how the Sichuan dialect implements emoticons in graphic design. The second objective is to investigate the cross-border incorporation and growth of the Sichuan dialect emoticon graphic design. The research methodology combines design-based action research and case analysis. The result is a summary of the emoticon design style that incorporates Sichuan dialect, regional characteristics, and local drama and culture. In the design practice, the researchers blended the Sichuan dialect and the panda, a unique local animal, as the major body of the combined emoticon. In the design elements extracted from history and culture, the characters of the Romance of the Three Kingdoms, which has a long history in Sichuan, were chosen for exploration; in the attempt at local drama, dynamic emoticons were created by combining the image of a Sichuan opera stage performance with Sichuan dialect. This discussion will contribute to the propagation of Sichuan dialect-based regional culture. From the perspective of cultural development and economic benefits, this paper examines the opportunities presented by the cross-border and deep integration of Sichuan dialects and emoticons in order to promote people's understanding of Sichuan dialects from multiple perspectives, provide a model for the design of the integration of idioms and emoticons, and broaden people's options for daily use