The Application of Buddhist Printciples to Reduce the Problems of Violence from Media Influence for The Peaceful Coexistence of Modern Teenagersts

Abstract

This research aimed to: (1) examine the current situation and needs for addressing violence influenced by media exposure in order to promote peaceful coexistence among modern adolescents; (2) develop strategies for fostering peaceful coexistence based on Buddhist principles; (3) propose a model for applying Buddhist principles to reduce media-influenced violence; and (4) disseminate the proposed model to organizations and communities in the central northeastern region of Thailand. This study employed a research and development (R&D) approach using a mixed-methods design. The population consisted of 521,427 adolescents aged 18–25 years residing in Roi Et, Khon Kaen, Maha Sarakham, and Kalasin provinces. The quantitative sample comprised 400 participants, while 40 key informants were selected for the qualitative study. Research instruments included a questionnaire, an in-depth interview form, and a model evaluation form. Quantitative data were analyzed using descriptive statistics, correlation analysis, and multiple regression analysis, whereas qualitative data were analyzed through content analysis.
The findings revealed that:
1. The need for addressing media-influenced violence was at a high level (x̄ = 4.50).
2. The strategy for promoting peaceful coexistence consisted of strengthening Buddhist principles, enhancing emotional intelligence, and implementing preventive violence management. Buddhist principles (r = .712), emotional intelligence (r = .683), and violence management (r = .721) were positively and significantly correlated with the reduction of media-influenced violence.
3. The developed model comprised the integration of Buddhist principles, emotional intelligence development, violence management, and collaboration among families, educational institutions, and communities. Buddhist principles (β = .281), emotional intelligence (β = .254), and violence management (β = .261) significantly predicted the reduction of violent behavior influenced by media exposure.
4. A portable handbook on the application of Buddhist principles was developed and disseminated to relevant organizations and communities for practical implementation.