SYNTHESIS OF STRATAGIC PLANNING: GUIDELINES OF THE SPORTS ORGANIZATIONS MANAGEMENT IN THAILAND การสังเคราะห์แผนกลยุทธ์: แนวทางการบริหารจัดการองค์กรกีฬาในประเทศไทย

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Sittipong Pannak
Sununta Srisiri
Usakorn Punvanich
Kamonmarn Virutsetazin

Abstract

The purpose of this study is to study the management of sports organizations in Thailand and to synthesize the related theses through the method of applying ethnographic analysis. It is based on the concept of management process and consists of four components: organizational planning, implementation leadership and control to determine the management strategy of sports organizations in Thailand. A study was conducted on the feasibility and practical viability of sports organizational management in Thailand. The research found the following; 1) strategies for planning found that the management team of sports organizations should go into a more detailed study of the national sports development plan as well as other major sports plans. This is necessary to develop a plan to meet the goals and mission of the organization. It should be made clear to staff that they must develop their own short-term and long-term plans. Furthermore, sports organization executives should have the same expectations from sports-related agencies and considered the information to plan the operations of the organization. 2) Organizational strategies for implementation found that sports organizations should organize regional and local sporting events. In order to increase the likelihood of people playing sports, an organization needs to be restructured and managed faster and more efficiently. The system must be managed in a systematic way, with an emphasis on transparency and maximum benefit. 3) Strategies for leading sports organizations must learn to understand the principles of sports management in order to develop their own potential and to create a clear role in acting as a sports organization leader. This can be enhanced by acting with real commitment and dedication to the operation. As well as sports organizational management, the staff must be trained to improve their foreign language skills. And 4) control strategies found that sports organizations needed to control their operations in line with their corporate vision and mission statement in a consistent manner and annual performance summaries for the agency. It is important to remember that the most important thing is to confirm that you know what you are doing and can use inaccuracies to improve the operations.

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How to Cite
Pannak, S., Srisiri, S., Punvanich, U., & Virutsetazin, K. (2021). SYNTHESIS OF STRATAGIC PLANNING: GUIDELINES OF THE SPORTS ORGANIZATIONS MANAGEMENT IN THAILAND: การสังเคราะห์แผนกลยุทธ์: แนวทางการบริหารจัดการองค์กรกีฬาในประเทศไทย. JOURNAL OF EDUCATION NARESUAN UNIVERSITY, 23(1), 334-346. Retrieved from https://so06.tci-thaijo.org/index.php/edujournal_nu/article/view/126061
Section
Research Articles

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