VISUAL LITERACY FROM THEORY TO PRACTICE: A PARADIGM OF VISUAL THINKING, LEARNING AND COMMUNICATION การรู้เชิงทัศนะจากทฤษฎีสู่การปฏิบัติ: กระบวนทัศน์ในการคิด การเรียนรู้ และการสื่อสารด้วยภาพ

Main Article Content

Suthanit Wetcho
Jaitip Na-Songkhla

Abstract

In the digital age, data is quickly shared through online digital devices. Sending messages using visuals is therefore one of the communication methods between senders and receivers to quickly create understanding and effectively communicate the intention of the sender. Developing the ability to understand and use images, including the ability to think, learn, and express themselves in visual form is also known as "Visual Literacy". It is important for those who want to receive and send messages efficiently. The development process may occur from three important components: "visual thinking", "visual learning" and "visual communication” as key components to the encoding and decoding of messages including sending visual messages through various media and channels. This article will explain the theory of three important components which leads to the application and practice in the learning design and to use in daily life.

Article Details

How to Cite
Wetcho, S., & Na-Songkhla, J. . (2020). VISUAL LITERACY FROM THEORY TO PRACTICE: A PARADIGM OF VISUAL THINKING, LEARNING AND COMMUNICATION: การรู้เชิงทัศนะจากทฤษฎีสู่การปฏิบัติ: กระบวนทัศน์ในการคิด การเรียนรู้ และการสื่อสารด้วยภาพ. Journal of Education and Innovation, 23(4), 464–478. Retrieved from https://so06.tci-thaijo.org/index.php/edujournal_nu/article/view/242064
Section
Academic Articles

References

American Library Association. (2011). ACRL visual literacy competency standards for higher education. Retrieved from http://www.ala.org/acrl/standards/visualliteracy

Arnneim, R. (1969). Visual Thinking. Berkeley: University of California Press.

Burkhardt, G., Valdez, G., Gunn, C., Dawson, M., Lemke, C., Coughlin, E., & Thadani, V. (2003). enGauge 21st century skills: Digital literacies for a digital age. Retrieved from www.ncrel.org/engauge

Debes, J. L. (1968). Some foundations for visual literacy. Audiovisual Instruction, 13, 961-964.

Debes, J. L. (1969). The loom of visual literacy. Audiovisual Instruction, 13, 961-964.

Debes, J. L. (1970). The loom of visual literacy-- an overview. In Williams, C.M. & Debes,. J.L. (Eds.) Proceedings of the First National Conference on Visual Literacy. New York: Pitman Publishing.

Haenjohn, J. (2018). Cognitive psychology. Bangkok: Grandpoint. [in Thai]

Hendrickson, M., Seo, Y. H., & Hokanson, B. (2019). Evaluating the effectiveness of visual thinking strategies. Paper presented at the AECT Convention, Las Vegas.

Hewes, G. W. (1978). Visual learning, thinking and communication in human biosocial evolution. In B. S. Randhawa & W. E. Coffman (Eds.), Visual learning, thinking and communication. Lowa: Academic Press.

Hyerle, D. (2009). Visual tools for transforming information into knowledge. Thousand Oaks, CA: Corwin Press.

Hyerle, D. (2011). Student successes with thinking maps. Thousand Oaks, CA: Corwin Press.

Jones, R. H., & Hafner, C. A. (2012). Understanding digital literacies: A practical introduction. Oxon: Routledge.

Koren, I., & Klamma, R. (2018). Enabling visual community learning analytics with internet of things devices. Computers in Human Behavior, 89, 385-394. https://doi.org/10.1016/j.chb.2018.07.036

Kowtrakul, S. (2016). Educational psychology. Bangkok: Chulalongkorn University Press. [in Thai]

Krum, R. (2014). Cool infographic. Indiana: John Wiley & Sons.

Kumar, G., & Singh, K. (2013). Enhanced learning and retention of course content among global education using multimedia aids. International Journal of Emerging Trends & Technology in Computer Science, 2(6), 280-287.

Lester, P. M. (2003). Visual communication: Image with messages. California: Thomson Wadsworth.

Mauldin, S. K. C. (2015). Data visualizations and infographics. Marryland: Rowman & Littlefield.

Nanavaty, J. (2018). Using visual thinking strategies with nursing students to enhance nursing assessment skills: A qualitative design. Nurse Education Today, 62, 39-42. https://doi.org/10.1016/j.nedt.2017.12.014

Na-Songkhla, J. (2018). Digital learning design. Bangkok: Chulalongkorn University Press. [in Thai]

Rose, G. (2003). Visual Methodologies: An Introduction to the Interpretation of Visual Materials. London: Sage Publications.

Rose, G. (2012). Visual methodologies: An introduction to researching with visual materials. London: Sage.

Saiyutthong, S. (2015). Basic neurophysiology. Bangkok: Chulalongkorn University Press. [in Thai]

Seels, B. A. (1994). Visual literacy: The definition problem. In D. M. Moore & F. M. Dwyer (Eds.), Visual literacy: A spectrum of visual learning. NJ: Educational Technology Publications.

Shah, P., & Miyake, A. (2005). The Cambridge Handbook of Visuospatial Thinking (Cambridge Handbooks in Psychology). Cambridge: Cambridge University Press.

Sprenger, M. (2008). Differentiation through learning styles and memory. Thousand Oaks, CA: Corwin Press.

Tufte, E. R. (1990). Envisioning information. United States: Graphics Press.

Vieira, C., Parsons, P., & Byrd, V. (2018). Visual learning analytics of educational data: A systematic literature review and research agenda. Computers & Education, 122, 119-135. https://doi.org/10.1016/j.compedu.2018.03.018

Ware, C. (2008). Visual thinking for design. China: Morgan Kaufmann Publishers.

Wileman, R. E. (1993). Visual communicating. Englewood Cliffs, NJ: Educational Technology Publications.

Wills, G. (2012). Visualizing time: Designing graphical representations for statistical data. New York: Springer.