APPLYING DEVELOPMENTAL EVALUATION WITH TECHNIQUE OF BLUE OCEAN STRATEGY FOR INCREASING EFFICIENCY OF STRATEGIC MANAGEMENT

Main Article Content

Sarun Premsuk
Anucha Kornpuang
Rattana Buosonte
Pakorn Prachanban

Abstract

This article aims to present the concept and the approaches of new strategic management that integrated with the concept of Developmental Evaluation (DE) together with Blue Ocean Strategy which has the perspective of value innovation along with the guideline used to formulate the strategy of developing Student care-taking system. It is an important instrument for director to optimize the effectiveness of strategy management that satisfies the needs of the complex changed rapidly condition and the different context of the organization. In addition, this approach is the effective instrument that helps in assembling all those involved in spatial stakeholder widely that enables the organization to enhance its development in order to achieve the high-level visions and goals.

Article Details

How to Cite
Premsuk, S. ., Kornpuang, A. ., Buosonte, R., & Prachanban, P. (2023). APPLYING DEVELOPMENTAL EVALUATION WITH TECHNIQUE OF BLUE OCEAN STRATEGY FOR INCREASING EFFICIENCY OF STRATEGIC MANAGEMENT. Journal of Education and Innovation, 25(4), 362–372. Retrieved from https://so06.tci-thaijo.org/index.php/edujournal_nu/article/view/261429
Section
Academic Articles

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