A MODEL OF TRAVEL PATTERNS FROM SHARING ON SOCIAL MEDIA WITH STORYTELLING TECHNIQUES: A CASE STUDY OF PHITSANULOK PROVINCE
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Abstract
The objectives of this research were 1) to develop a model of travel patterns from sharing on social media with storytelling techniques: a case study at local level in Phitsanulok, 2) to assess the quality of the tourism model from sharing information on online social media with storytelling techniques, and 3) to do pre-test and post-test a model of travel patterns from sharing on social media with storytelling techniques as a case study of Phitsanulok Province. The target groups were 100 youths with technology skills from Phitsanulok province who volunteered to participate in this project. Research tools were 1) travel patterns from sharing on social media with storytelling techniques, 2) quality assessment form by experts, and 3) test of travel patterns from sharing on social media with storytelling techniques. Statistics used in data analysis were the mean, percentage, standard deviation, and t-test (dependent samples t-test). The results of the research showed that;
1. The travel patterns model from sharing on social media with storytelling techniques for Phitsanulok province consist of 3 components: 1) learning cycle, 2) connection, and 3) reflection.
2. Travel patterns from sharing on social media with storytelling techniques has an efficiency E1/E2 equal to 80.17/81.25 meeting the set criteria at 80/80.
3. Regarding the results of the pre-test and post-test of the learners, it was found that the average scores were 20.69 and 37.37 respectively and comparing between the pre-test and the posttest scores, the students’ posttest scores were significantly higher than their pretest scores at the 0.5 level.
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