DIGITAL STORYTELLING TECHNIQUE AS A CREATIVE TEACHING METHOD TO PROMOTE THE SKILL OF LOCAL PRODUCT LABEL DESIGN FOR RAISING HOUSEHOLD INCOME SOP PRAP SUBDISTRICT LAMPANG PROVINCE
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Abstract
This research aims to: 1) develop digital stories for creative teaching to promote skills in designing labels for local products, 2) compare the skill of local product label design after using digital storytelling with the 80 percent threshold, and 3) study the elements of digital storytelling that impact the skills to design local product labels. The experimental sample consisted of 20 banana chip producers in the Sop Prap Subdistrict community obtained by volunteer sampling. The experimental design was a One-Shot Case Design. Research tools include Digital Storytelling for learning, surveys forms, interviews forms, opinion questionnaires, and product label design competency assessments. Statistical data analysis included percentage, mean, standard deviation. Experimental results showed that:
1. The development of digital storytelling media for creative teaching to promote skills in designing local product labels was appropriate and consistent at a high level (mean = 4.41). The efficiency values were 72.22/70.56 which met the specified standard criteria.
2. Comparing the product label design skills to the 80% criterion, it was found that after studying, the target group had an average score of 33.50, which is 83.75%, higher than the criterion with statistical significance at the .01 level.
3. The elements of digital storytelling that impact the skills of designing local product labels can be divided into two main categories: 1) content elements, including interest, length of presentation, relevance, challenge, and creativity; 2) digital media elements, including the use of appropriate technology, effective design, and refined presentation.
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