Acceptance Factors of Traffy Fondue Platform Affecting to Behaviors in Manage and Solving Problems of officials in the Eastern Bangkok Area

Abstract

This research aims to study the factors affecting the acceptance to use of the Traffy Fondue Platform according to the behavior of officials' management and resolve in the Eastern Bangkok Area and obstacles to officials' accepted use of the Traffy Fondue Platform. The sample group used in this research consisted of 125 numbers. The data use a questionnaire. The statistical research tool used for data analysis was frequency, percentage, mean, and Standard Deviation, and the statistical used for hypothesis testing was Multiple Regression Analysis to determine the relationship between variables. The research results revealed that the official acceptance of the Traffy Fondue platform in management and solving problems in the Eastern Bangkok Area overall was high. The official behavior was management to solving problems by technology overall was at a high level. The factors of acceptance to use the Traffy Fondue Platform have a statistically significant influence at the level of .05 on behavior affecting officials to manage and solve problems in the Eastern Bangkok Area. The hypothesis testing found that intention to use, perceived usefulness, and perceived ease of use. The obstacles encountered in accepting to use the Traffic Fondue platform of officials in the Eastern Bangkok Area were networks, and the information received may be inaccurate. It was difficult to coordinate among responsible units,  could not be searched for historical data, the application also needed to be often updated, and receiving complaint information 24 hours a day deprived officials of privacy of an ever-increasing workload. Moreover, communication via chat is sometimes a one-way communication from the complainant, and officials can not ask for further information.