Clothing and Semiotic Landscape in Café Space: A Case Study of One Step Garden Café in Shanghai
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Abstract
This study takes One Step Garden café as a case to explore the phenomenon of convergence in clothing as a linguistic landscape within a spatial context. Grounded in theories of linguistic landscape and spatial context, the research adopts a case study approach and non-participant observation to examine and statistically analyze the colors and styles of customers’ clothing across three branches. The findings reveal that low-saturation colors such as black, white, gray, and brown predominate, with an overall tendency toward simplicity, naturalness, and low expressive intensity, forming visual coordination with the aesthetic design of the space. The study argues that this convergence does not result from individuals’ conscious adjustments in dress, but rather emerges naturally through mechanisms of spatial selection and aesthetic attraction. By incorporating clothing into the analytical framework of spatial linguistic landscape, this research extends the non-verbal dimension of linguistic landscape studies and deepens the understanding of the relationship between space and identity construction.
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เนื้อหาและข้อมูลที่ตีพิมพ์ลงในวารสารมนุษย์กับสังคม ถือเป็นข้อคิดเห็นและความรับผิดชอบโดยตรงของผู้เขียนซึ่งกองบรรณาธิการวารสารไม่จำเป็นต้องเห็นด้วยหรือร่วมรับผิดชอบใดๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารมนุษย์กับสังคม ถือเป็นลิขสิทธิ์ของวารสาร หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อต้องอ้างอิงวาสาร
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