Creative Culture: The Strategies for Pattaya Tourism Potential Development

Abstract

The objectives of this qualitative research were: 1) to investigate cultural potential enhancing Pattaya tourism promotion and 2) to investigate problems troubling Pattaya tourism development, and 3) to set strategies for using creative culture for Pattaya tourism potential development.

The research results indicated that the cultural potential enhancing Pattaya tourism was based on traditions, religious and cultural tourism places, music and performing arts, handicrafts, foods and services, and Thai massage and spa and others.

The problems troubling Pattaya tourism development were caused by the problems of environmental management, public relations concerning a policy and on tourism management, life and property security of tourists and people, and disseminating people the use of creative culture for tourism development. The strategies for Pattaya tourism potential development consisted of 7 missions: 1) developing the potential of creative culture, 2) building a network for developing creative culture, 3) providing financial resources, 4) building a body of knowledge on creative culture and creating public relations about it, 5) encouraging community participation in efficient of environmental management, and 7) developing community power for building community security