The Language Style of Suthichai Sae-Yoon in Kafedam Program

Abstract

This study is qualitative research. The objective is to analyze the language style of Suthichai Sae-Yoon in the Kafedam (literally black coffee) program. This is a program focused on interviews with prominent persons in society, economy, politics and technology. Twenty-six clips data were collected from the programs on YouTube website in between June 2019 to June 2020. The research conceptual framework is the language style. The research finding was found that there are three prominent language styles including 1) Word choices such as pronouns, English loanwords and interjections; 2) Sentence pattern: It was found that the sentences he used were concise, interrupted, summarized and complex. 3) Question styles: they were questions in series, guided questions, questions to sum up the point, emphasizing questions, questions using examples, rhetorical questions, and reviewing the points and starting new question. This research presents the language style of Suthichai Sae-yoon, a key journalist who plays an important role in Thailand’s news society.