Influence of Twitter Usages towards Subjective Well-Being: The Moderated Mediation Effect of Self-Esteem and Perceived Social Support
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The main purpose of this study is to examine the relationship between the behavior of the active use of Twitter among university students and their subjective well-being, as well as exploring the influences of self-esteem as a mediator and perceived social support as a moderator. The participants of this study comprised 207 students, with 43 males and 164 females, aged 18-22, and studying in Chulalongkorn University. The moderated mediation analysis was used to test and estimate the causal relationship among self-esteem as a mediator, perceived social support as a moderator, active use of Twitter, and subjective well-being. The results revealed that the participants’ behavior of active use of Twitter had no influence significantly on their self-esteem. Also, the participants’ self-esteem did not account for the relationship between the behavior of the active use of Twitter and their subjective well-being. Moreover, it was shown that the perceived social support as the moderator had no influence on the participants’ active use of Twitter and self-esteem. Finally, the influence of perceived social support was found on the relationship between the participants’ behavior of the active use of Twitter and subjective well-being. The moderation model accounted for 62% of the variance in subjective well-being.
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บทความทุกบทความเป็นลิขสิทธิ์ของวารสารวิชาการมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยบูรพาเท่านั้น
References
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