Influences of Personality Traits on Attitude and Intention to Attend Clothing Swap Events of Consumers in Thailand
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Abstract
This study aims to identify the influence of personality traits on consumers’ attitude towards clothing swap and intention to attend clothing swap events. The online surveys were conducted to obtain data from secondhand clothing consumers. A total of 223 usable responses were analyzed using Structural Equation Modeling (SEM). The findings suggested that three personality traits, namely fashion leadership, need for uniqueness, and materialism, positively influenced consumers’ attitude towards clothing swap as well as intention to attend clothing swap events. This study highlighted the role of personality traits and attitudes on collaborative consumption, as well as provided guidance and suggestions for fashion businesses.
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บทความทุกบทความเป็นลิขสิทธิ์ของวารสารวิชาการมนุษยศาสตร์และสังคมศาสตร์ มหาวิทยาลัยบูรพาเท่านั้น
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