Determinants of success in secondary cities tourism
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Abstract
This research is researcher examines (1) the determinants of success in secondary cities tourism (2) the obstacles and the way to solve the solution (3) the guidelines of secondary cities tourism to sustainable tourism. This qualitative research using an inductive case writing method, multiple case study, and cross-case synthesis. Collect data from in-depth interviews and non-participant observation from 55 key informants in total. Consists of a group of policy makers, academic group, implementation policy leadership group and stakeholder groups related to the success of secondary city tourism management from Amnat Charoen province, Roi Et province, Buriram province and Satun province.
Result of research is that the elements that make secondary city tourism successful are similar and different depending on the context of each city while most of the secondary cities still lack of readiness in many aspects such as attractive tourist attraction, standard of residence, transportation, leadership strength and readiness of people in the community. Therefore, successful management of secondary city tourism requires various elements for example creating tourism resources to replace, way of tradition preservation, leader’s vision, cooperation between the public and private sectors, networking and most importantly the strength and consciousness of people in the community that is considered the heart of tourism management in the secondary cities. This research proposes a model for successful tourism management in secondary cities and also proposes an idea to support tourism, especially tourism in secondary cities of Thailand to be genuinely consistent and appropriate to the context of each secondary city.
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