VETIVER: PRODUCT MODE DEVELOPMENT OF VETSIVED, KHUANKHANUN DISTRICT, PHATTHAALUNG PROVINCE

Abstract

This research aims to 1. to study the history of the vetiver housewives’ group, Khuan Khanun District, Phatthalung Province. 2. to study the current condition and problems of vetiver product development of the vetiver grass housewives’ group, Khuan Khanun District, Phatthalung Province. 3. to develop a product model of Vetiver grass of the vetiver housewives’ group, Khuan Khanun District, Phatthalung Province The researcher has used Qualitative research method by studying from documents. and study in the field with observation in-depth interviews with the sample group.

          The research found that the wisdom of vetiver handicrafts arising from learning, skills and participating in training activities Product development from vetiver leaves organized by Petroleum Authority of Thailand the group of vetiver grass in Khuan Khanun District, Phatthalung Province has come to expand the use of the vetiver leaves in 2014. There is a product group made from the vetiver leaves. and started the product come out continuously by transferring knowledge from Mrs. Jin Thepkamnerd. Current conditions and problems of vetiver product development were found that 1) knowledge and wisdom transfer Vetiver housewives will come to work, handicrafts from the court after working in the family by spending the night the transmission from generation to generation has not yet been transmitted. The way to convey It should be made into a short training course for those who are interested and schools in Khuan Khanun District have learned by using the policy of the Ministry of Education in reducing learning time, increasing learning time. 2) In terms of product design and development, group members do not have design knowledge. Guidelines should be provided by speakers to introduce modern product design. 3) Marketing According to the vetiver group, there is no knowledge of marketing and lack of distribution channels. The solution is to have a distribution channel on the website with a telephone number. Contact with customers from all networks. 4) Networking There is no network with new customers according to the group, no knowledge in online communication systems. Guidelines should be created with other handicrafts to exchange experiences. The page should be owned by the group. and order via Facebook.

          Product development of vetiver grass The Ya Prae housewives’ group Has developed knowledge and skills in product design, able to develop products in 2 styles, namely, the 4-sided shape of the vetiver bag, the second is the vetiver bag that combines other products with the design taking into account the needs of the customers. Want consumers to get products that add value to the product, resulting in more income for the community.