Creating the Health Tourism Business’ Competitive Advantages in Thailand

Abstract

          The research aimed at investigating the opinion towards the competitive advantages and the satisfaction towards the health tourism of health tourism business. The sample was 200 foreign tourists who traveled to Thailand in 2016. The research instrument was a structured interview. The statistic used were the percentage, the mean, and, the Standard Deviation (S.D.). The findings were as follows: 1. Most of the foreign tourists were females aging 20-29 years old with the graduation of Bachelor degree, as well as working in private companies with the salary of 15,000-30,000 baht per month. They lived in Asian/Pacific zone, for example, China, Japan, Taiwan, Korea, India, Australia, and, Netherlands, etc. 2. Regarding the opinion towards the competitive advantages on the health tourism of health tourism business in Thailand, it was found that their main goal was for tourism and relax; the program chosen based on the value and reasonable prices, having service standard, paying less each, receiving information from social media. Moreover, if they had a chance, they would visit Thailand again. 3. Concerning the satisfaction towards the health tourism, it was revealed that in overall, they were satisfied at the high level. When considering each item, it was shown that the foreign tourists were satisfied with the standard service, and, the atmosphere of the places where having appropriate service were satisfied at the highest level. The items that were satisfied at the high level were: the clear information to assess the service, the reasonable prices, the convenient transportations to each place. But the items that were satisfied at the average level were: the understanding the definition of the health tourism, and, the abilities to use English of people who gave service.