Factors Affecting Client’s Selection for an Accounting Office Signed in the Memorandum of Understanding for the Cooperation of Teaching-Learning Management in Bachelor of Technology in Accounting (Continuing Program) at Chetupon Commercial College under Institute of Vocational Education, Bangkok

Abstract

          The objectives of this study were (1) to investigate factors affecting clients’ selection for an accounting office, and, (2) to present the guidelines to develop accounting services to meet clients’ needs. The population were from the 1,183 corporate clients signed in the Memorandum of Understanding for the cooperation of teaching-learning management in Bachelor of Technology in Accounting (Continuing Program) of Chetupon Commercial College under Institute of Vocational Education, Bangkok. The sample was selected based on a stratified random sampling to be 286. A rating scale questionnaire was used as an instrument to collect data. Data were then analyzed by statistics including percentage, mean and standard deviation. The results of this study showed that most of the respondents were females, worked as managers for 1-5 year(s), and managed trading business. In overall, it was found that the selection of accounting firm services was at a high level starting from high to low respectively as follows: personnel, process, location and service channel, and, marketing promotion Keyword: Factors, Accounting, Office Signed in the Cooperation