Factors Affecting Alternative Drink Consumption and Population Health in Bangkok Factors Affecting the Consumption of Healthy Alternative Beverages among the Population in Bangkok

Abstract

This study's goals are to 1) examine Bangkok consumers' attitudes regarding healthy alternative beverages, and 2) analyze Bangkok consumers' market mix characteristics for such beverages. 3) Research Bangkok consumers' choices for drinking healthy beverages. 4) To compare demographics with customer decisions to drink healthy beverages in Bangkok, 5) To compare demographics with consumer decisions to drink healthy beverages in Bangkok, and 5) to assess the relationship between consumer decisions to consume healthy beverages in Bangkok and population variables. Investigate the variables influencing customers' choices of healthy alternative beverages in Bangkok. This is quantitative study that uses questionnaires to get information from a sample of Bangkok customers. a total of 400 individuals by using inadvertent sampling, the results. The mean (x), standard deviation (S.D.), t-test, one-way ANOVA, and multiple regression analysis are statistical concepts employed in the study. 1) Attitudes about healthy alternative beverages in Bangkok; In general, Bangkok residents have a positive attitude toward healthy alternative drinks When choosing healthy alternative beverages, there are typically 4.20 2) market mix elements to consider. The general opinion of the Bangkok people toward healthy substitute beverages is positive. large extent. The health of the consumer group and the average number of 4.27 (3) factors influencing alternative beverage consumption in Bangkok. Overall, it was discovered that the people of Bangkok had a positive attitude toward healthy alternative beverages. The hypothesis discovered that it had an average of 4.26 test results. 1) Gender, education, and jobs Alternative beverage consumption choices are made differently, and this has an impact on consumers' health in the Bangkok region. 2) Elements influencing Bangkok consumers' choices of healthy substitute beverages. The decision to consume healthy alternative drinks in Bangkok is influenced by four market elements, including price, product, distribution location, and marketing promotion.