The Development of a Digital Content Set to Enhance Awareness of Arts and Culture on an Online Platform: Sutthapirom Dance (Thai Cuisine from Four Regions) -

Abstract

The objectives of this research were to 1) develop a digital content set to enhance art and cultural awareness on an online platform: Sutthapirom Dance (Thai Cuisine from Four Regions), 2) evaluate the quality of the digital content set, 3) assess the art and cultural awareness of the sample group, and 4) evaluate the satisfaction of the sample group after engaging with the digital content set. The research tools included 1) a digital content set to promote art and cultural awareness on an online platform: Sutthapirom Dance (Thai Cuisine from Four Regions), 2) a quality assessment form for the digital content set, 3) an awareness assessment form, and 4) a satisfaction assessment form. Data were collected from a sample of 50 individuals who followed the Facebook page "NatayakolnLakhon KMUTT" and voluntarily participated in the study. The sampling method was accidental sampling. Statistical analyses included mean and standard deviation. The results revealed the development of two infographic poster sets and one video content set. Content quality was assessed by three subject-matter experts, who rated it at a good level ( = 4.25, S.D. = 0.51). Three media presentation experts evaluated the digital content set at a very good level ( = 4.75, S.D. = 0.34). Awareness levels of the sample group were rated at the highest level ( = 4.67, S.D. = 0.61), and satisfaction levels were also rated at the highest level. ( = 4.73, S.D. = 0.54). In conclusion, the digital content set developed to enhance art and cultural awareness on an online platform: Sutthapirom Dance (Thai Cuisine from Four Regions), was suitable for dissemination.