กลยุทธ์การสื่อสารเพื่อสืบสานอัตลักษณ์ชุมชนท่าแร่ จังหวัดสกลนคร Communication Strategies for the Conservation of Tha Rae Community Identity Sakon Nakhon Province

Abstract

Communication strategies for preserving community identity In the new normal era. The purpose of this study was to study the communication strategies to inherit the identity of Tha Rae community. It is a qualitative research that collects research data through relevant documents and research. In-depth interviews, observations, and focus group discussions from key informants who have a stake in maintaining the identity of the community.The study found that The researcher can design communication strategies to inherit the identity of the Tha Rae community. Sakon Nakhon Province through the TOWS Matrix tool in 4 ways as follows 1) Proactive strategy is to bring the identity of the community that is presented through modern communication channels. in order to effectively reach the audience This research uses communication through the media in the form of publications and electronic books (E-Book) 2) The corrective strategy is that there should be a workshop on the use of modern communication tools to convey knowledge about community identity to messengers. transmitted to the new generation of youth in the community to reduce the gap between the generations of the group and is a way to pass on a good identity 3) Preventive strategy is to manage the participation of the community in collecting existing identity information to cover all aspects in order to use the identity information in public forums such as travel agency planning meetings. government sector or tourism communication strategy formulation of private sector agencies Integrate community identity information between sectors in the same direction 4) The defensive strategy is to reduce these between the must-have costumes of the service age for the same reason and adjust attitude to understand By opening a public forum to exchange ideas between people who have knowledge on the identity of the Tha Rae community. community youth groups and network of government and private agencies adjust to balance To contribute to the understanding of what community identity is facing today. and the upcoming future