STRATEGIES FOR MANAGING FAKE NEWS OF ANTI-FAKE NEWS CENTER THAILAND BASED ON A FRAMEWORK TO COMBAT FAKE NEWS ON SOCIAL MEDIA

Abstract

This research aims to examine the operational effectiveness of the Anti-Fake News Center of Thailand. The study has three primary objectives: 1) To evaluate the effectiveness of the Anti-Fake News Center of Thailand in implementing its strategies to combat fake news on social media; 2) To investigate the challenges and obstacles faced by the Center in managing fake news; and 3) To propose strategic recommendations to enhance the Center’s operations and improve its efficiency. The research adopts a conceptual framework adapted to the context of fake news on social media, originally developed by Nasery, Turel, and Yuan, known as the " A Framework to Combat Fake News on Social Media" This framework outlines four key stages: deterrence, prevention, detection, and mitigation, serving as a standard for managing fake news on social media platforms. A qualitative research methodology was employed, utilizing document analysis from relevant sources such as the operational report for the fiscal year 2022 (October 2022 to September 2023), policies, and related academic studies. The aim was to evaluate the fake news management process for the mentioned fiscal year. The findings reveal that the Center has implemented operations in three areas: 1) Deterrence, 2) Prevention, 3) Detection, and 4) Mitigation. However, major challenges identified include legal limitations, dependency on external agencies, and an organizational structure that is not yet conducive to efficient operations. The research recommends enhancing the Center’s legal authority, restructuring to achieve greater independence, and developing stronger preventive measures.