Brand Building: Promotion the Local Economic Development of Agricultural Cultural Heritage
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Abstract
The objectives of Research article are: 1) To study the relationship between agricultural cultural heritage and regional development. 2) To study innovative ways of agricultural cultural heritage brands with local characteristics. The research area is Luoyang City. Study data from the field and documents from the group of contributors. 25 people analyzed the obtained data according to the objectives and presented the research findings in a descriptive manner. The research results appear as follows. 1) In today's era, there is rapid industrial development in China. Agricultural development has been affected to some extent. Many workers have migrated from rural areas to cities. Cause damage to the ecological environment due to the industry. This damage affects China's agricultural cultural heritage. As a result, there is an urgent need to protect and inherit agricultural cultural heritage. 2) Promotion and dissemination of agricultural cultural heritage. Using packaging design as a starting point Utilizing local cultural features as a guideline for agricultural branding and promote regional economic development through branding. At the same time, it also plays a role in protecting agricultural cultural heritage. In conclusion, this research can be used as a guideline for the future development of products related to agricultural cultural heritage. and has research value for the development of other similar types of agricultural cultural heritage.
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