Leshan Giant Buddha: Cultural Tourism Promotion Guidelines of Leshan,Sichuan Province, China.

บทคัดย่อ

The objectives of this study were to: 1) study the history of Leshan Buddha and  2) study the cultural tourism promotion guidelines of Leshan Buddha in Sichuan Province, China. Leshan, this research employs qualitative research methods, including literature review and field data collection through surveys, interviews, observations, group discussions, and workshops. Analysis is conducted based on information provided by 60 participants, and the results are presented in a descriptive analytical manner in line with the research objectives. The research findings are as follows: 1) Leshan Giant Buddha is a cultural, historical and archaeological heritage of China. Such as recently, present time, 7,226 Buddha statues and carvings have been surveyed. Most of the cultural relics in the Leshan area represent Chinese Buddhism, which dates to the Tang Dynasty. The Leshan Giant Buddha is a combination of mountains, rivers, temples and pagodas, creating a magical scene of harmony between man and nature that has long bonded in China. 2) The guidelines for promoting cultural tourism of Leshan monks in Leshan Province, Sichuan, China. This cultural heritage area should have training in history, culture and traditions that can be searched from tourism resources. Guidelines for developing the creation of tourism resources to be in harmony with nature, culture, traditions, and further developing the elements of tourism. Those involved should develop modern innovative technology by presenting tourist attraction information electronically and linking tourism through various online applications that can access information in Leshan. In conclusion, this research can be used as a guideline for developing tourist attractions.