Guidelines for Promoting of Buddhist Propagation by Overseas Dhammaduta Bhikkhus in the Federal Republic of Germany

Abstract

This research article aims to 1) study the general conditions, 2) examine the processes for promoting the propagation of Buddhism by Dhammaduta Bhikkhus, and 3) propose approaches for promoting the propagation of Buddhism by foreign Dhammaduta Bhikkhus in the Federal Republic of Germany. This study employed qualitative research methodology, collecting data through in-depth interviews with 18 key informants (monks and individuals). Data were analyzed descriptively, systematically organized and classified. The research findings revealed that: 1) General conditions of Buddhist propagation: SWOT analysis of Buddhist propagation by Dhammaduta Bhikkhus in Germany showed that strengths include language expertise, understanding of Western culture, higher education, and networks of Thai monks. Weaknesses include limited number of Dhammaduta Bhikkhus, short service periods, and insufficient budget. Opportunities comprise interest in meditation practice, spiritual seeking, and digital technology. Threats include competition with other religions, prejudice against Buddhism, and complex bureaucratic systems. Strategic planning is necessary to maximize potential and opportunities for optimal effectiveness. 2) Processes for promoting Buddhist propagation by foreign Dhammaduta Bhikkhus in the Federal Republic of Germany: Foreign Dhammaduta Bhikkhus in Germany employ a systematic four-aspect process: planning, covering situation analysis and curriculum design; implementation, including establishing Dhamma centers and conducting ceremonies; monitoring through evaluation and impact tracking; and improvement through curriculum development and technology utilization as a continuous cycle for effective propagation. 3) Approaches for promoting Buddhist propagation by foreign Dhammaduta Bhikkhus in the Federal Republic of Germany: Implementation through four main aspects: sender-focused development of Dhamma missionary potential, enhancing language and technology expertise, and developing understanding of German culture; message-focused development of culturally appropriate content, scripture translation, and systematic curriculum creation; communication channels covering website development, social media, applications, podcasts, and YouTube; and receiver-focused target group segmentation, developing strategies to reach youth and elderly, creating profession-specific programs to maximize the effectiveness of Buddhist propagation in the international context.