MOTTO IN LITERATURE: A STUDY OF LANGUAGE CONCEPTS AND STRATEGIES

Abstract

Thai literature has teachings and content that instills morality and ethics and has mottos that serve as guidelines for practice. The teachings of literature reflect the nature of society, way of life, culture, and traditions of each era. It gives insights and mottos that give readers a guideline to practice in their own lives. The researcher is therefore interested in the concepts and language strategies of literature. In order to understand the important characteristics of maxims in literature, what teachings do they mostly focus on? In this article, the researcher will study using documentary research from literature from the early Rattanakosin period. This is because this era is considered to be the era of literary revival continuing from the Ayutthaya period and is the golden age of literature. Thus giving rise to many important literatures and poems. The results of the study found that Important characteristics of maxims in most literature focus on teachings on the individual, including teachings about male and female gender, lifestyle. and living together in society which has distinctive features of language strategies by using words and using images Inserted with emotional value Intellectual value moral values cultural values Value of language use Including teachings hidden in concepts according to Buddhist principles. Living together in society, patriotism, loyalty for the benefit of readers to apply these maxims in today's society. Convince readers to know the truth of life through reading literature.