STRATEGIC HUMAN RESOURCE DEVELOPMENT GUIDELINES UNDER THE BUREAUCRATIC SYSTEM 4.0 AFFECTING EFFICIENCY OF PERFORMANCE OF PERSONNEL IN SUB-DISTRICT ADMINISTRATIVE ORGANIZATIONS HUA HIN DISTRICT, PRACHUAP KHIRI KHAN PROVINCE

Abstract

This mixed-method research aimed to : 1) study of different personal factors affecting the performance of personnel in sub-district administrative organizations differently, 2) study the level of performance efficiency of personnel in sub-district administrative organizations, 3) study of strategic human resource development guidelines under the bureaucratic system 4.0 affecting efficiency of  performance of personnel in sub-district administrative organizations and 4) study guideline for  strategic human resource development under the bureaucratic system 4.0 affecting efficiency of  performance of personnel in sub-district administrative organizations. Sample groups were 183 personnel and 10 key informants of sub-district administrative organizations Hua Hin District, Prachuap Khiri Khan Province. Data were analyzed by using percentage, frequency, mean, standard deviation, t-test, one-way ANOVA, multiple regression and content analysis.

Findings :

1) Personnel characteristics such as age and education had different opinions on the performance of personnel in the sub-district administrative organization at the statistical significance level of 0.05.

2) The overall performance efficiency of personnel in sub-district administrative organizations was  moderate level.

3) Strategic human resource development under government 4.0 evaluation and the people-centered aspect had a causal relationship with the performance of personnel in the sub-district administrative organization with statistical significance at the 0.001 level.

4) Strategic human resource development guidelines under the bureaucratic system 4.0 that affect the performance of personnel in sub-district administrative organizations found that;  the potential of personnel should be developed to have knowledge and understanding of the new bureaucracy that focuses on providing public services through digital systems, there should be a working system that is fully connected through digital systems from beginning to end, the process connects all government agencies in public service and should work with a focus on the people as the center innovate with intelligent control focus on achievement in performance.