Development of Tie-dye Products Ban Kong Ngam Community, Mae Rang Sub-district, Pa Sang District, Lamphun

Abstract

This research is a qualitative research which the objectives were (1) to study the wisdom of tie-dye fabric production of Ban Kong Ngam community, Mae Rang sub-district, Pa Sang district, Lamphun (2) to study the product development process that is suitable for Ban Kong Ngam community, Mae Rang sub-district, Pa Sang district, Lamphun. The sample was the community representative in Ban Kong Ngam community,  Mae Rang sub-district, Pa Sang district, Lamphun.The researcher observed each conversation or interview and recorded what we actually observed. Data were collected according to the study procedure from secondary data including documents, journals, research papers and from various related websites by using lectures and description to analyze data on issues related to the study.

The results of the research showed that the development of tie-dye fabric products in Ban Kong Ngam community based on the products from other communities. Later, there were representatives from the village participated in training with the Skill Development Institute in Chiang Mai and applied the knowledge gained from the training to develop their community.

The community applied the knowledge to the profession and create various models until it became the main career of the community. There are 4 patterns in Ban Kong Ngam community: Hin Taek (the cracked stone pattern), spiral, wave and spider. These patterns and colors stimulate the marketing that is suitable for the community and meets the needs of consumers including product distribution to target tourists, allowing tourists to participate in activities to learn about the villagers’way of life.The villagers can also transfer the knowledge of product development process suitable for these communities to other interested communities as the development guideline of their explicit knowledge and preserve the professional life style of villagers for future generation.