Community-based tourism development in the way of people and elephants at Ban Mae Taman, Kuet Chang Sub district, Mae Taeng District, Chiang Mai Province

Abstract

This research aims to study and develop tourism based on the coexistence of people and elephants in the Mae Ta Man community. The researcher reviewed relevant theories and studies to build knowledge and understanding, employing a qualitative research approach. Data were collected through in-depth interviews with a sample group of 10 community members and analyzed descriptively.

The findings revealed that the tourism context in the community, centered on the coexistence of people and elephants, primarily involves guiding customers to various elephant camps. However, these camps currently lack established standards, causing significant concerns among tourists. Consequently, the community envisions creating standardized elephant camps to build tourists' confidence. The study also assessed the community's potential for developing community-based tourism using a SWOT analysis. Strengths include a diverse environment within the community conducive to tourism. Weaknesses involve communication challenges among staff. Opportunities arise from collaboration with students from various institutions in conducting research. Threats include the impacts of the pandemic, economic challenges, and the remote location of the community. The proposed development strategy emphasizes the community's role in supporting and promoting its culture to ensure its preservation. Furthermore, efforts should focus on enhancing the community’s capacity for sustainable tourism development.