Creative Cultural Tourism Management by Tai Lue Community Ban Pae Ton Yang Ngam, Ban Thi Subdistrict, Ban Thi District, Lamphun Province

Abstract

This research is quantitative. The objective is to study the creative management of cultural tourism by the Tai Lue community. Study on the promotion of tourism that generates income and the needs of tourists in creative cultural tourism management by Tai Lue Ban Pae Ton Yang Ngam community. The sample in this research is the Tai Lue population living in Ban Pae Ton yang Ngam community. The instrument in this research is an data analysis questionnaire by program (Excel) presenting the results of descriptive statistical analysis by determining the frequency distribution, percentage, mean and standard deviation.                                               

The results showed that the potential of the community to affect the tourism of the            Tai Lue community as a whole was at a high level, with an average of 4.45 (SD=0.67). Meanwhile, the creative cultural tourism model of the Tai Lue community as a whole is at a high level, accounting for an average of 4.58 (SD=0.65). A clear community business system and in the community there is an exchange of knowledge about doing community business. Convenience to Tourists, such as travel and conservation guidelines for the restoration of cultural heritage and wisdom of the Tai Lue community, were at a high level overall, accounting for an average of 4.62 (SD=0.66). Most of them agree that organizing activities related to the lifestyle and wisdom of                Tai Lue will allow tourists to experience the lifestyle of the Tai Lue people more and impress tourists who come to visit the community