Social Network Analysis and Organizational Communication Research

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Published: Aug 28, 2020
Keywords:
Social Network Analysis Communication Network Organizational Communication Communication Research

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Mana Patchimnan

Abstract

     Social Network Analysis (SNA) is a paradigm that uses both quantitative and qualitative research methods. Social networks are analyzed on the basis of the relationships between members of the network. There are three main areas of study: ties, actors, and networks. SNA is used to study various types of communication networks, particularly, organizational communication. Organizational communication is about interpersonal relationships and the information flow within the organization. The data obtained from the study can be applied to draw a sociogram in order to analyze the strengths and weaknesses of the organization. Ultimately, the result can benefit policy design and communication activity planning, which aim to achieve the vision of the organization.

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How to Cite
patchimnan, mana . (2020). Social Network Analysis and Organizational Communication Research. King Prajadhipok’s Institute Journal, 15(3), 5–18. Retrieved from https://so06.tci-thaijo.org/index.php/kpi_journal/article/view/244112
Issue
Vol. 15 No. 3 (2017): King Prajadhipok's Institute Journal (September 2017 - December 2017)
Section
Original Articles

@ 2020 King Prajadhipok's Institute The Government Complex Commemorating All Right Reserved.

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