Social Network Analysis and Organizational Communication Research

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Mana Patchimnan

Abstract

     Social Network Analysis (SNA) is a paradigm that uses both quantitative and qualitative research methods. Social networks are analyzed on the basis of the relationships between members of the network. There are three main areas of study: ties, actors, and networks. SNA is used to study various types of communication networks, particularly, organizational communication. Organizational communication is about interpersonal relationships and the information flow within the organization. The data obtained from the study can be applied to draw a sociogram in order to analyze the strengths and weaknesses of the organization. Ultimately, the result can benefit policy design and communication activity planning, which aim to achieve the vision of the organization.

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patchimnan, mana . (2020). Social Network Analysis and Organizational Communication Research. King Prajadhipok’s Institute Journal, 15(3), 5–18. Retrieved from https://so06.tci-thaijo.org/index.php/kpi_journal/article/view/244112
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Original Articles

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