Social Network Analysis and Organizational Communication Research

Main Article Content

Mana Patchimnan


     Social Network Analysis (SNA) is a paradigm that uses both quantitative and qualitative research methods. Social networks are analyzed on the basis of the relationships between members of the network. There are three main areas of study: ties, actors, and networks. SNA is used to study various types of communication networks, particularly, organizational communication. Organizational communication is about interpersonal relationships and the information flow within the organization. The data obtained from the study can be applied to draw a sociogram in order to analyze the strengths and weaknesses of the organization. Ultimately, the result can benefit policy design and communication activity planning, which aim to achieve the vision of the organization.

Article Details

How to Cite
patchimnan, mana . (2020). Social Network Analysis and Organizational Communication Research. King Prajadhipok’s Institute Journal, 15(3), 5–18. Retrieved from
Original Articles


สุรพงษ์ โสธนะเสถียร. (2556). ทฤษฎีการสื่อสาร. กรุงเทพฯ: โรงพิมพ์ระเบียงทอง.

Aldrich, H. andHerker, D. (1977). Boundary Spanning Roles and Organization Structure. Academy of Management Review. 2: 217-230.

Baer, M. (2010). “The Strength-of-weak-ties Perspective on Creativity: A Comprehensive Examination and Extension”. Journal of Applied Psychology. 95 (3): 592.

Borgatti, S. P., Everett, M. G. and Freeman, L. C. (2002). UCINET 6 for Windows: Software for Social Network Analysis. Harvard: Analytic Technologies.

Brass, D. (1995). “A Social Network Perspectiveon Human Resources Management”. Personnel and Human Resources Management. 13: 39-79.

Burt, R. S. (2009). Structural Holes: The Social Structure of Competition. Harvard University Press.

Carson, J. B., Tesluk, P. E., and Marrone, J. A. (2007). “Shared Leadership in Teams: An Investigation of Antecedent Conditions and Performance”. Academy of Management Journal. 50: 1217-1234.

Crozier, M. (1972). Relationships between Micro and Macro Sociology. Human Relations, 25: 239-251.

Edstrom, A. and Galbraith, J. (1977). Transfer of Managers as a Coordinating and Control Strategy in Multi-national Organizations. Administrative Science Quarterly, 22: 248-263.

Flap, H. and Võlker, B. (2001). “Goal Specific Social Capital and Job Satisfaction: Effects of Different Types of Networks on Instrumental and Social Aspects of Work”. Social Networks. 23 (4): 297-320.

Goldhaber, G. (1993). Organizational Communication. (6th Edition). lowa W.C.: Brown Limited.

Goldhaber, G. and Rogers, D. (1979). Auditing Organizational Communication Systems: The ICA Communication Audit. Dubuque, Iowa: Kendal & Hunt Publishing Company.

Granovetter, M. (1974). Getting a Job: A Study of Contacts and Careers. Cambridge, Mass.: Harvard University Press.

Greenbaum, H. H.,Holden, E. J.andSpataro, Jr. L. (1983). Organizational Structure and Communication Processes: A Study of Change Group & Organization Management. 61-82.

Katz, D., and Kahn, R. (1966). The Social Psychology of Organizations. New York: Wiley.

Kratzer, J., Leenders, R. T. A., and Van Engelen, J. M. (2010). “The Social Network among Engineering Design Teams and Their Creativity: A Case Study among Teams in Two Product Development Programs”. International Journal of Project Management. 28 (5): 428-436.

Lee, D. S., Lee, K. C., andSeo, Y. W. (2015). “An Analysis of Shared Leadership, Diversity, and Team Creativity in an E-learning Environment”. Computers in Human Behavior. 42: 47-56.

Marin, A. and Wellman, B. (2011). “Social Network Analysis: An Introduction”. In The SAGE Handbook of Social Network Analysis. (Edited by J. Scott & P. J. Carrington). London: SAGE.

McEvily, B., Perrone, V., and Zaheer, A. (2003). “Trust as an Organizing Principle”. Organization Science. 14 (1): 91-103.

Mears, P. (1974). “Structuring Communication in a Working Group”. The Journal of Communication. 24: 71-79.

Molm, L. D. (1994). “Dependence and Risk: Transforming the Structure of Social Exchange”. Social Psychology Quarterly. 163-176.

Monge, P. R. and Contractor, N. (2003). Theories of Communication Networks. New York: Oxford University Press.

Pettigrew, A. (1972). “Information Control as a Power Source”. Sociology. 6: 187-204.

Roberts, K. and O’Reilly, C. (1974). “Measuring Organizational Communication”. Journal of Applied Psychology. 59: 321-6.

Rogers, E. M. (1986). Communication Technology: The New Media in Society. New York: Free Press.

Sparrowe, R. T., Liden, R. C., Wayne, S. J., andKraimer, M. L. (2001). “Social Networks and the Performance of Individuals and Groups”. Academy of Management Journal. 44: 316-325.

Weick, K. (1969). The Social Psychology of Organizing. Reading, Mass.: Addison-Wesley.

Wiio, O. (1974). Auditing Communication in Organizations: A standard Survey-LTT Communication Audit. Unpublished manuscript delivered to the International Communication Association in New Orleans.

Plotkowiak. T. (2010).