THE BEHAVIOR OF USING INFORMATION IN MAKING DECISION TO BUY HEALTH AND BEAUTY PRODUCTS OF ADOLESCENTS, SISAKET PROVINCE

Abstract

The objectives of this research were 1) to study the behavior of using information in decision making in purchasing health and beauty products of adolescents; 2) to study the use of health and beauty products of adolescents. 3) to study the behavior of adolescents using information sources for health and beauty products and 4) to study the problem of using information in decision-making to buy health and beauty products of adolescents. The sample consisted of 400 adolescents aged 15-19 years in Sisaket Province, obtained by stratified random sampling. questionnaire tool The statistics used in the data analysis were percentage, mean, standard deviation.The results of the research found that :1) Using health and beauty products by teenagers, it was found that teenagers choose health and beauty products to nourish their skin to be bright and beautiful. with shopping for health and beauty products twice a month Most of them are ordered online/online. The main source of information used to make decisions about purchasing health and beauty products among teenagers is Facebook, and it is influenced to make decisions about purchasing health and beauty products from the Internet. 2) Use of information on health and beauty products In order to make a decision to buy health and beauty products, it was found that information was used to make the decision to buy health and beauty products. Overall, it's at a high level. When considering each aspect, it was found that The aspect with the highest average was marketing promotion information, followed by price information. and product information. 3) Problems in using information about health and beauty products among adolescents found that the letters or small letters were unclear, the method of using health and beauty products was unclear, and the health and beauty products did not inform the date-month-year. manufactured and expired.