MARKETING STRATEGIES OF ART TRAINING INDUSTRY UNDER THE DOUBLE REDUCTION POLICY: A CASE STUDY OF Z ART TRAINING SCHOOL
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This study takes Z Art Training School as the research object to investigate the marketing strategy of our school under the context of the national(Chinese) proposed Double Reduction Policy. Relevant domestic and foreign literature was collected and organized, as well as the profile of Z Art Training School, the current state of marketing, and other issues were analyzed to find out the shortcomings of Z Art Training School in marketing; The macro environment faced by the school was firstly analyzed through the PEST method, and then the industry environment faced by the school was analyzed using Porter's five forces model. Based on the internal and external factors to establish the EFE and IFE evaluation matrix. Finally, the SWOT model is used to find out the strengths, weaknesses, opportunities, and threats of Z art training school, and the advantageous competitive strategies that Z art training school should adopt.
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