RESEARCH ON PRODUCT INNOVATION OF CHINESE TRADITIONAL CRAFT ENTERPRISES BASED ON CREATIVITY
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Chinese traditional craft enterprises have lost a large number of consumers in today's market because of the traditional characteristics of their products. In order to survive and develop, they need to innovate their products. The previous research on product innovation can not open the "black box" of product innovation in traditional craft enterprises by analyzing the connotation, strategy, mode, success or failure factors and so on. Based on creativity, this paper analyzes the value of creativity, the generation of creativity, the diffusion of creativity and the commercial transformation of creativity.
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