RESEARCH ON DEVELOPMENT STRATEGY OF SICHUAN HQ COMPANY
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This article aims at researching Sichuan HQ Company’s strategic development plan. The company’s external environment would be examined by using PEST and Michael Porter’s Five Forces Model analysis, and an External Factor Evaluation Matrix would be built. In addition, the company’s internal environment would be analyzed, and an Internal Factor Evaluation Matrix would be constructed. After summarizing external and internal factors of the company and a combination of a survey to the executives and an evaluation provided by related department directors and consultants, the researcher could utilize the analytic hierarchy process to test the validity of the plan.
By analyzing the internal and external circumstances, combining SWOT analysis method to reach four strategies, the final choice for the company is to strategically develop through advantages and to seize opportunities based on company’s current developing situation and short-, medium- and long-term goal. The researcher has identified target enterprises’ strategic orientation and measures comprising four implementations: Technological innovation; intelligent production; Cultivation and development of human resources; and Cooperation with local company and warehouses construction through oversea branches.
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