IMPACT OF IT CAPABILITY ON THE PERFORMANCE OF RETAIL ENTERPRISES IN KUNMING, CHINA: THE MEDIATING ROLE OF ORGANIZATIONAL REFORM

บทคัดย่อ

With the development of Internet technology, life has become simpler with more high-tech. A unique selling model, e-commerce on the Internet, has now formed a new business model. The huge advancement and expansion of the e-commerce model have had some effect on traditional offline retailing in China. However, the emergence of e-commerce is a challenge and an excellent opportunity for the retail industry. This study aims to find the current situation of online sales of retail enterprises in Kunming China, and then investigate the relationship between information technology capabilities, corporate performance, and organizational reform, and try to find whether organizational reform in mediating the relationship between information technology capabilities and corporate performance. Questionnaires were used in this study with survey way, 521 questionnaires were sent to retail company’ managers and employees in Kunming China, there were 442 questionnaires were collected and 400 questionnaires were valid. Finally, the study found that retail workers believe that IT capacity has a significant impact on corporate performance, and that organizational reform can mediating the relationship between IT capacity and corporate performance. The study offers a number of suggestion tips for managers of retail businesses in China who face problems with online business model.