THE INFLUENCE OF FILM MARKETING MEHTODS ON BOX OFFICE IN THE INTERNET＋ERA
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The development of film marketing lags behind the growth of the film market, which, ultimately, is that the Chinese film industry, produced under the conditions of a planned economy, is far inferior to marketing, followed by the difficulty of controlling the characteristics of cultural products by the films themselves so that the marketing activities of films have to follow both the marketing laws of general commodities and the unique attributes of film cultural and ideological commodities. The flourishing film industry has gradually diluted its ideological content and enhanced its entertainment properties in recent years. Therefore, as a film with powerful entertainment attributes, it seems to be a key area of competition for all industries in the era of entertainment marketing.
The development of a country's film industry cannot be achieved without a scientific film management system and film marketing methods, The advent of the Internet＋era has made film marketing blend with the Internet. The gradual maturity of online marketing platforms has brought new opportunities and challenges to film marketing.
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References
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