GUIDELINES FOR ADAPTATION FOR SURVIVAL OF THE HOTEL AND ACCOMMODATION BUSINESS IN PAK CHONG CITY, CHAMPASAK PROVINCE, LAO PDR

Abstract

Research on ways to adapt for the survival of the hotel and accommodation business in Pak Chong City, Champasak Province, Lao People's Democratic Republic. This research is a mixed-methods research. both quantitative research by survey and qualitative research using interviews and observation. Using research tools, questionnaires and interviews. The sample group consisted of 113 people and the target group consisted of 16 people. Statistics used in data analysis include percentage, mean, standard deviation. and content analysis.The research findings were as follows: Conditions of adjustment of hotel and accommodation operators in Pak Chong City, Champasak Province, Lao People's Democratic Republic. Overall, opinions were at a high level (=3.97) When considering the aspect with the highest average is maintenance (=4.13), followed by restaurant and food service point management (average 4.08), training and policy (=4.05), Maintain social distance (=4.05) Planning (=3.93), cleanliness (= 3.92), food production and procurement (=3.3.88), management in the event of COVID-19 (=3.85), The lowest average was in the practical aspect (= 3.84). Guidelines for adapting to the survival of the hotel and accommodation business in Pak Chong City, Champasak Province, Lao People's Democratic Republic, found that the product side should promote building the image of the hotel. Improve and develop the surrounding environment of the hotel to be beautiful. In terms of setting prices, room prices should be adjusted according to the season or the level of customer demand for services. Distribution channel Create a network of alliances with representatives of private and government service users. In terms of advertising, there should be promotion to regularly publicize news about the hotel to the public. In terms of personnel, employees should be trained to have knowledge. Ability and skills to provide better service Brand reputation There should be quick, uncomplicated service in terms of location. You should pay attention to the environment. And the atmosphere in the accommodation area is important.