SOCIAL PSYCHOLOGICAL ANALYSIS OF THE RESONANCE OF NEGATIVE CHARACTERS IN FILM AND TELEVISION DRAMAS——TAKING THE TYPICAL NEGATIVE CHARACTERS IN THE AMERICAN DC EXTENDED UNIVERSE FILM SERIES AS AN EXAMPLE

บทคัดย่อ

The social psychology of villains has always attracted much attention. They have evolved from a single "evil" image to a complex character, which resonates with the audience and reflects people's understanding of the pressure, dilemma, and moral ambiguity in real life. For example, the Joker in The Dark Knight reveals the hypocrisy and moral double standards of society, Ares in Wonder Woman shows the violent tendencies of human beings, and Steppenwolf in Justice League touches on the threats and insecurities in the context of globalization. These villains are catalysts for the growth of heroes and trigger discussions about morality, philosophy, and human nature.

This article adopts a mixed method of qualitative and quantitative methods. Qualitative data is to collect audience reviews through film review websites such as Douban and IMDb and adopts the method of coding analysis. Quantitative data collection collects audiences' immediate reactions and comments on these villains through social media platforms such as WeChat and Weibo, providing intuitive feelings and personal insights. The diversity of data collection ensures the comprehensiveness of the data and the depth of analysis, providing a rich material basis for subsequent coding and qualitative analysis. Quantitative analysis methods such as reliability and validity tests and regression analysis are used.