DEVELOPING STRATEGIC MANAGEMENT GUIDELINES FOR THE EFFECTIVENESS OF OUTCOMES-BASED EDUCATION TO ENHANCE STUDENTS' INNOVATIVE ABILITY IN GUANGXI TECHNOLOGICAL COLLEGE OF MACHINERY AND ELECTRICITY, CHINA

บทคัดย่อ

The objectives of the research were: (1) to investigate the current challenges and needs in implementing OBE for fostering student innovation at Guangxi Technological College of Machinery and Electricity, and (2) to develop strategic management guidelines to improve the effectiveness of OBE in this context. Survey respondents included 293 students and 177 teachers selected through stratified random sampling from the college. The data was collected via a structured questionnaire and analyzed by using percentage, mean, and standard deviation. Additionally, a focus group of three education experts evaluated the proposed guidelines. The research finding revealed that: (1) Students reported notable challenges in bridging theory and practice – for example, difficulty in balancing practical and theoretical learning (Mean = 3.56) – and a strong need for updated, industry-relevant course content (Mean= 3.62). They valued innovation highly (Mean = 3.52) but faced moderate obstacles in applying theoretical knowledge to real-world scenarios. Teachers indicated a moderate level of challenges in OBE implementation (Mean = 2.96), particularly citing the need for clearer OBE integration guidelines, more training, interdisciplinary collaboration, and resources to support innovative teaching. (2) A strategic management guideline was developed comprising four key components: 1) Curriculum Enhancement and Innovative Teaching, 2) Faculty Development and Training, 3) Practical Learning Opportunities, and 4) Industry and Community Partnerships.